The first veteran-owned national portable sanitation franchise makes its public debut at WWETT 2027 — and we're building the sponsor roster that stands behind it. Three tiers, one mission: get transitioning veterans into business ownership.
Watch: Hero Johns at the Corp Conference
WWETT — the Water & Wastewater Equipment, Treatment & Transport Show — is the portable sanitation industry's largest annual gathering. Hero Johns is using it as the public launch of the first national, veteran-owned franchise in the category: driving franchise interest, meeting prospective veteran owners face-to-face, and hosting VIP guests from TAP, SkillBridge, the IVMF, and Student Veterans of America.
PolyJohn, our founding equipment partner, is already on the floor with us — a Hero Johns-branded truck, live equipment, and dedicated staff. The sponsorship tiers below are what complete the picture.
Every tier is built around a different kind of value — capital, visibility, or a direct line to the veterans who become our franchisees.
Organizations ready to anchor Hero Johns' public launch — maximum visibility in exchange for the largest commitment.
Inquire about this tier →Organizations looking for meaningful visibility and a genuine association with the launch, at a more focused commitment.
Inquire about this tier →Organizations already building veteran entrepreneurs — where the real value isn't a logo, it's the introduction to their next opportunity.
Inquire about this tier →Every tier above has open capacity. If your company funds veteran transition, veteran entrepreneurship, or wants a visible seat at the industry's biggest show — let's talk.
Start a conversation →PolyJohn, Hero Johns' founding equipment partner, is already committed to WWETT 2027 — a Hero Johns-branded truck, live equipment on display, and dedicated staff on the floor. Hero Johns is independently funding its full booth space and exhibit build ($162,000 confirmed) through its own capital raise. Every tier above completes the picture: the sponsorship, travel, VIP hosting, and marketing production that bring the full veteran-impact story to life.
The first veteran-owned national portable sanitation franchise — launching publicly at WWETT 2027. Tell us a bit about your organization and we'll follow up directly.
Prefer to talk first? tony.hudson@herojohns.com · (844) 4HEROJOHNS