Franchise Opportunity

Own a Hero JohnsFranchise.

Everything you need to know about building a successful, veteran-led portable sanitation business — from investment and training to territory and ongoing support.

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$35K
Franchise License Fee
6%
Monthly Royalty
$180K+
Entry Year Revenue Potential
45–60
Days to Launch
500+
Planned Locations by Year 5

Why Hero Johns

A Recession-Proof Industry.
A Mission-Driven Brand.

Portable sanitation is one of the most resilient service industries in America. Demand does not decline in recessions, is unaffected by inflation, and grows with every construction project, outdoor event, and infrastructure investment.

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Recession & Inflation Resistant
Portable sanitation is an essential service. Construction sites, outdoor events, and disaster relief require it regardless of the economy. Hero Johns franchisees operate in one of the most stable service sectors in America.
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Built Around Military Strengths
Route discipline, equipment maintenance, logistics coordination, and operational precision — your military training is your greatest competitive advantage in this business. No translation required.
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$4B+ Growing Market
The U.S. portable sanitation industry generates $4B+ annually with a 6.7% CAGR through 2030. Roughly 1,300 fragmented operators and zero dominant national brand means first-mover advantage is available right now.
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PolyJohn Founding Partnership
Hero Johns is the exclusive national franchise network of PolyJohn USA — America's leading portable sanitation equipment manufacturer. Every franchisee receives preferred pricing, priority supply, and NEUROFY smart hub technology.
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Veteran Financing Access
Hero Johns works directly with SBA veteran loan programs, CDFIs, CRA-focused banks, and veteran-specific lenders. Many franchisees qualify for reduced down payments and preferential loan terms not available to civilian applicants.
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National Brand & Network
You're not starting alone. Hero Johns provides national marketing, a peer network of veteran operators, centralized CRM tools, ongoing sales training, and a brand that resonates with corporate clients, government agencies, and communities.

Franchise Packages

Choose Your Launch Tier.

Every Hero Johns package includes PolyJohn equipment, NEUROFY smart hub technology, PSAI certification training, and full national marketing support. Choose the tier that matches your starting capital and growth goals.

Bronze
Entry Level · Ideal First Franchise
$180K–$300K / yr
  • 10 PolyJohn portable toilets (8 standard PJN3, 2 ADA Comfort XL)
  • 2 Bravo Series handwashing stations
  • 2 hand sanitizer stations
  • 10 NEUROFY smart unit hubs
  • 1 slide-in pump service unit
  • 20-hauler toilet delivery trailer
  • Full supplies kit + replacement parts
License Fee: $35,000
Request Info →
Silver
Growth · Scale Quickly
$360K–$600K / yr
  • 20 PolyJohn portable toilets (18 standard, 2 ADA)
  • 4 handwashing stations (Bravo Series)
  • 4 hand sanitizer stations
  • 20 NEUROFY smart unit hubs
  • 1 slide-in pump service unit
  • 20-hauler toilet delivery trailer
  • Medium supplies kit + replacement parts
License Fee: $35,000
Request Info →
Silver Plus
⭐ Most Popular
$400K–$700K / yr
  • 20 units: standard, deluxe (PJP4) + ADA models
  • 4 handwashing stations (Encore + 4-Person)
  • 1 four-station portable toilet trailer
  • 22 NEUROFY smart unit hubs
  • 1 slide-in pump service unit
  • Full supplies kit + replacement parts
  • Luxury event capability from Day 1
License Fee: $35,000
Get Started →
Gold
Full Fleet · Market Dominant
$900K–$1.5M / yr
  • 50 PolyJohn units (standard, deluxe, ADA mix)
  • 8 handwashing stations (Encore + 4-Person)
  • 8 hand sanitizer stations
  • 50 NEUROFY smart unit hubs
  • 2 slide-in pump service units
  • Two 20-hauler delivery trailers
  • Large supplies kit + full parts inventory
License Fee: $35,000
Request Info →
Platinum
Complete · Maximum Revenue
$1.5M–$2.5M+ / yr
  • 50+ units incl. flush & recirculating models
  • Multiple trailers (4-Station, 2-Station)
  • 2,500–4,000 gallon septic service truck
  • 50+ NEUROFY smart unit hubs
  • 2 slide-in pump service units
  • Complete supplies + full parts warehouse
  • Septic pumping revenue from Day 1
License Fee: $35,000
Request Info →

Financial Overview

Transparent Fees.
Real Revenue Potential.

Fee TypeAmount
Initial Franchise License Fee$35,000
Monthly Royalty Fee6% of gross revenue
Monthly Marketing Fee1% of gross revenue
Veteran Dev. Fund Contribution1% of gross revenue
Technology Fee (NEUROFY/SaaS)Included in package
Initial Training FeeIncluded in license fee
Renewal Fee (every 5 years)TBD
Sample Monthly P&L — Silver Plus Package
Gross Monthly Revenue$50,000
Royalty (6%)−$3,000
Marketing (1%)−$500
Veteran Fund (1%)−$500
Operating Costs (est.)−$18,000
Est. Net Monthly Profit~$28,000
5-Year Corporate Network Revenue
Yr 1
$0
Yr 2
$0
Yr 3
$0
Yr 4
$0
Yr 5
$0

Based on $35K license fee + 8% monthly fees on $50K avg. revenue per franchisee. Individual results will vary.

Training Program

Military Precision.
Industry Expertise.

Hero Johns training is built on the same foundation as military operations: clear SOPs, measurable standards, and repetition until execution is flawless. You will leave training ready to operate at a level this industry has never seen.

1
Pre-Launch Onboarding
Business formation, licensing, insurance, banking, and territory confirmation. We walk you through every administrative requirement before you invest a dollar in equipment.
Week 1–2
2
Equipment & Operations Training
Hands-on training at Hero Johns headquarters: equipment setup, pump operations, cleaning and sanitation standards, NEUROFY technology activation, and preventive maintenance.
Week 3–5 · Phoenix, AZ
3
PSAI Certification
Complete the Portable Sanitation Association International (PSAI) certification program — the gold standard of industry credentials. All costs included in your franchise license fee.
Week 5–6
4
Sales, Marketing & CRM
HubSpot CRM setup, Gong.io sales call training, local marketing activation, digital presence setup, and your first 90-day sales plan. You will leave with a signed customer pipeline.
Week 6–7
5
Launch Support & Field Training
A Hero Johns field trainer accompanies you for your first week of live operations — first deliveries, first service calls, first customer interactions. You are not launched until you are ready.
Week 8 · On-Site

What You Will Be Certified In

  • PSAI Portable Sanitation Operator (PSO) Certification
  • NEUROFY Smart Hub Technology Installation & Management
  • Hero Johns Standard Operating Procedures (SOPs) — all 12 modules
  • DOT compliance for waste transport and pump truck operation
  • OSHA sanitation and chemical handling standards
  • QuickBooks GoPayment field payment processing
  • HubSpot CRM lead management and pipeline reporting
  • Hero Johns brand standards and customer service protocols

Ongoing Training & Support

  • Monthly peer network calls with all Hero Johns operators
  • Quarterly field reviews and performance coaching
  • Annual Hero Johns Operators Summit
  • 24/7 operations support hotline
  • Access to updated SOP library as industry standards evolve
  • Gong.io call coaching — continuous sales improvement

Financing Your Franchise

More Ways to Fund.
Built for Veterans.

Hero Johns has structured its franchise model to align with the financing tools veterans are most likely to qualify for. Many Hero Johns franchisees will start with significantly less out-of-pocket capital than a traditional commercial franchise.

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SBA Veteran Loans
The SBA's Veterans Advantage program provides reduced fees and preferential terms on 7(a) and 504 loans. Equipment-backed franchises like Hero Johns are strong SBA candidates — the units serve as collateral.
Loan amounts: $50K–$5M+ · Rates: Prime + 2.75% · Terms: up to 10 years
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SkillBridge & TAP
Active duty members within 180 days of separation can begin their Hero Johns franchise journey through SkillBridge — working with Hero Johns full-time while still receiving military pay and benefits.
No out-of-pocket cost · Full military pay continues · Up to 180 days pre-separation
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CDFIs & CRA Banks
Community Development Financial Institutions and CRA-focused banks actively seek veteran business lending opportunities. Hero Johns works directly with CDFI partners to connect franchisees with mission-aligned capital.
Mission-aligned lenders · Community investment mandates · Below-market rates available
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Equipment Financing
PolyJohn equipment carries strong collateral value. Many lenders will finance 80–90% of the equipment package, dramatically reducing the cash required to launch. The equipment pays for itself through recurring rental income.
Typical down payment: 10–20% · Equipment serves as collateral · Fast approval
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VA Business Loans
The VA's Vocational Rehabilitation (VR&E) program can fund business startup costs for veterans with service-connected disabilities. Hero Johns works with VR&E counselors to structure qualifying plans.
Service-connected disability required · Business plan required · No repayment if conditions met
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Grants & Foundations
Numerous foundations provide grants to veteran-owned small businesses. Hero Johns maintains relationships with veteran business foundations and can assist franchisees in identifying and applying for applicable grant programs.
Non-repayable · Competitive application · Hero Johns provides guidance
39%
Federal Tax Credit
New Markets Tax Credits (NMTC) — Corporate Headquarters

Hero Johns is pursuing NMTC financing for its Phoenix headquarters and Training University — located in a dual Opportunity Zone and NMTC-qualifying census tract. This financing structure generates a 39% federal tax credit over 7 years and converts the capital stack into below-market financing that benefits the entire franchise network. Franchisees who locate in qualifying low-income census tracts may also benefit directly from NMTC-structured equipment financing through our partner CDEs.

How to Get Started

From Application to Launch.

Hero Johns has designed a streamlined, supported path from your first conversation to your first customer — with our team alongside you at every stage.

1
Request Info Kit
Submit the form on our website. We'll send your personalized kit within 24 hours.
2
Discovery Call
30-minute call with our franchise team. We learn about your goals and answer every question.
3
Franchise Application
Complete your application, financial profile, and territory preference. Review the FDD.
4
Financing & Approval
We connect you with our lending partners and work through your financing plan together.
5
Training & Setup
8-week training program in Phoenix. Equipment ordered. Territory confirmed. SOP certified.
6
Launch Day
Your Hero Johns franchise opens for business — with our field trainer on-site for Week 1.

Ongoing Support

You're Never Operating Alone.

The Hero Johns network is built on the same principle as the military unit — no operator is left behind. From Day 1 through your 10th year, you have a full team behind you.

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National Marketing
Localized digital campaigns, SEO, social media management, Google/Facebook ads, and a national brand that wins commercial and government contracts your competitors can't match.
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CRM & Technology
HubSpot CRM, Gong.io call intelligence, NEUROFY fleet monitoring, QuickBooks GoPayment, and a purpose-built SaaS operations platform — all included, all supported.
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Operations Support
24/7 operations hotline, quarterly field reviews, annual operators summit, updated SOP library, and access to the Hero Johns network of operators for peer advice and best practices.
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Procurement Power
PolyJohn preferred pricing (10–25% below list), centralized supply ordering portal, bulk chemical and consumables pricing, and priority inventory allocation across the entire network.

Territory Rights

Protected Territory.
Yours to Build.

Every Hero Johns franchisee receives an exclusive protected territory — a defined geographic area within which no other Hero Johns franchisee may operate.

Territory Structure

  • Exclusive protected territory assigned at signing — no other Hero Johns franchisee may operate within your area
  • Territory size based on population density, market potential, and franchise tier (larger packages receive larger territories)
  • First right of refusal to expand into adjacent territories as they become available
  • Multi-unit options available for qualified franchisees seeking to build a regional footprint
  • Territory defined by zip codes and confirmed in your Franchise Agreement

Pilot Market — Arizona

  • Hero Johns is launching its first 3 franchise locations in the Phoenix, Arizona metro area in Year 1
  • Arizona franchisees receive direct personal support from founder Tony Hudson and the corporate team
  • Pilot franchisees benefit from Hero Johns' corporate marketing presence, media coverage, and government relationship-building in the Arizona market
  • Pilot franchisees may qualify for reduced-cost equipment under Hero Johns' launch incentive program — contact us for details
  • Arizona locations will anchor the Hero Johns Training University as demonstration operations

Regulatory & Disclosure

Franchise Disclosure Document (FDD).

Hero Johns operates as a regulated franchise offering. All prospective franchisees will receive a complete Franchise Disclosure Document (FDD) as required by the FTC Franchise Rule and applicable state franchise laws.

Key FDD Disclosures

Initial License Fee
$35,000
Total Initial Investment Range
$180,000–$750,000+
Royalty Fee
6% of Gross Revenue
Marketing Fee
1% of Gross Revenue
Term of Agreement
5 Years (Renewable)
Territory Rights
Exclusive Protected
This page provides general information about the Hero Johns franchise opportunity and does not constitute an offer to sell a franchise. Franchise offerings are made by Franchise Disclosure Document only. No offer or sale of a franchise will be made except in compliance with applicable franchise registration and disclosure requirements. The information on this page is subject to change. Prospective franchisees should review the complete FDD with independent legal and financial counsel before making any investment decision. Results portrayed herein represent estimates based on projected performance and do not constitute a guarantee of individual franchisee performance.

Ready to Take the Next Step?

Request your free Hero Johns Franchise Info Kit or schedule a discovery call with our team today. Your next mission is waiting.

📋 Request Free Info Kit 🗓️ Schedule a Discovery Call For Veterans →